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Advertising and integrated brand promotion, 5e /

O'Guinn, Thomas C.

Advertising and integrated brand promotion, 5e / Advertising & integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 6th ed - Australia ; Mason, OH : South-Western Cengage Learning, c2009. - xxviii, 710 p. : col. ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9780538479868 0324568622 (student ed.) 9780324569407 (instructor's ed.) 0324569408 (instructor's ed.)

LCCN: 2008922770

Subjects--Personal Names:
semenik richard j

Subjects--Topical Terms:
Advertising.
Advertising media planning.

LC Class. No.: HF5821 / .O34 2009

Dewey Class. No.: 659.1

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