Managing marketing in the 21st century : developing and implementing the market strategy /
Capon, Noel.
Managing marketing in the 21st century : developing and implementing the market strategy / Managing marketing in the twenty-first century Developing & implementing the market strategy Noel Capon - 3ed - Bronxville, N.Y. : Wessex Inc., 2012 - xxxvii 127pg 28 cm.
includes indexes
9780983330042
2007930021
Marketing--Management.
HF5415.13 / .C264 2007
Managing marketing in the 21st century : developing and implementing the market strategy / Managing marketing in the twenty-first century Developing & implementing the market strategy Noel Capon - 3ed - Bronxville, N.Y. : Wessex Inc., 2012 - xxxvii 127pg 28 cm.
includes indexes
9780983330042
2007930021
Marketing--Management.
HF5415.13 / .C264 2007