The new strategic brand management : advanced insights and strategic thinking /
Kapferer, Jean-Noël.
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. - 5th ed. - London ; Philadelphia : Kogan Page, 2012. - xviii, 492 p. : ill. ;
Includes bibliographical references (p. [469]-481) and index.
9780749465155 (pbk.)
Brand name products
HD69.B7 / K37 2012
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. - 5th ed. - London ; Philadelphia : Kogan Page, 2012. - xviii, 492 p. : ill. ;
Includes bibliographical references (p. [469]-481) and index.
9780749465155 (pbk.)
Brand name products
HD69.B7 / K37 2012