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Marketing strategy : a decision-focused approach /

Walker, Orville C.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 8th ed. - New York, NY : McGraw-Hill Irwin, c2014. - xvi,368p.: ill;

Includes index.

ISBN: 9780078028946 0078028949

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.13 / .W249 2014

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