Essentials of marketing : a marketing strategy planning approach /
Perreault, William D., Jr.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University. - 15th ed. - pages cm
9781259573538 (alk. paper)
Marketing.
HF5415 / .M378 2017
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University. - 15th ed. - pages cm
9781259573538 (alk. paper)
Marketing.
HF5415 / .M378 2017