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New products management /

Crawford, C. Merle

New products management / Merle Crawford, University of Michigan-Emeritus, Anthony Di Benedetto, Temple University. - Eleventh edition. - xx, 588 pages : illustrations ;

Includes bibliographical references and index.

ISBN: 9781259254345

Subjects--Topical Terms:
New products

LC Class. No.: HF5415.153 / .C72 2015

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