Normal view MARC view ISBD view

Marketing management : a strategic decision-making approach /

Mullins, John W.

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr. - 8th ed. - New York : McGraw-Hill, c2013. - xxi, 547 p. : ill. ;

Includes index.

ISBN: 9780078028793 (pbk.) 0078028795 (pbk.)

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.13 / .M352324 2013

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)