Book marketing handbook /
Bodian, Nat G., 1921-
Book marketing handbook / Nat G. Bodian. - 1st ed. - New York : R.R. Bowker, 1980-<1983 > - xxxv,607p. : ill. ; 27 cm.
Vol. 2 lacks ed. statement. Includes indexes.
[1] Tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals.--v. 2. Over 1,000 more tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals.
0835212866 (v. 1) : $45.00 (est.) 0835216853 (v. 2)
80017504
Book industries and trade--Handbooks, manuals, etc.
Advertising--Books--Handbooks, manuals, etc.
Z283 / .B58 1983
070.5/2
Book marketing handbook / Nat G. Bodian. - 1st ed. - New York : R.R. Bowker, 1980-<1983 > - xxxv,607p. : ill. ; 27 cm.
Vol. 2 lacks ed. statement. Includes indexes.
[1] Tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals.--v. 2. Over 1,000 more tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals.
0835212866 (v. 1) : $45.00 (est.) 0835216853 (v. 2)
80017504
Book industries and trade--Handbooks, manuals, etc.
Advertising--Books--Handbooks, manuals, etc.
Z283 / .B58 1983
070.5/2