Total relationship marketing :
Gummesson, Evert, 1936-
Total relationship marketing : Marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy Evert Gummesson. - 3rd. ed. - Boston, Mass : Butterworth-Heinemann, 2012 - xiii, 281 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780750686334
99025381
Relationship marketing.
HF5415.55 / .G86 1999
658.8/12
Total relationship marketing : Marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy Evert Gummesson. - 3rd. ed. - Boston, Mass : Butterworth-Heinemann, 2012 - xiii, 281 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780750686334
99025381
Relationship marketing.
HF5415.55 / .G86 1999
658.8/12