Marketing communications :
Fill, Chris.
Marketing communications : interactivity, communities and content / Chris Fill. - 5th ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2009. - xxxvii, 558 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
9780273717225 (pbk. : alk. paper) 0273717227 (pbk. : alk. paper)
2008046446
Communication in marketing.
Marketing channels.
Sales promotion.
HF5415.123 / .F55 2009
658.8/02
Marketing communications : interactivity, communities and content / Chris Fill. - 5th ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2009. - xxxvii, 558 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
9780273717225 (pbk. : alk. paper) 0273717227 (pbk. : alk. paper)
2008046446
Communication in marketing.
Marketing channels.
Sales promotion.
HF5415.123 / .F55 2009
658.8/02