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Market segmentation :

McDonald, Malcolm.

Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar. - Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004. - xxv, 465 p. : col. ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780750659819

LCCN: 2005357185

Nat. Bib. No.: GBA3V8138 bnb

Nat. Bib. Agency Control No.: 008385869 Uk

Subjects--Topical Terms:
Market segmentation.

LC Class. No.: HF5415.127 / .M398 2004

Dewey Class. No.: 658.802

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