University of Kabianga

The Oxford textbook of marketing /

Blois Keith

The Oxford textbook of marketing / by Keith Blois. - Oxford ; New York : Oxford University Press, 2000. - xi, 658 p. : ill. ; 25 cm.

Includes bibliographical references (p. [627]-645) and index.

0198775768

00026727


Marketing.

HF5410 / .O9 2000

658.8