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Consumer behavior /

Hoyer, Wayne D.

Consumer behavior / A marketer's tool Wayne D. Hoyer, Deborah J. McInnis. - India ed. - India South-Western Cengage Learning, c2010. - 634 p. : ill. ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 9788131512838

LCCN: 2008935578

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / .H69 2010

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