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Global marketing strategies /

Jeannet, Jean-Pierre.

Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 6th ed. - Boston, Mass. : Houghton Mifflin, c2004. - xxi, 613 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0618310592

LCCN: 2002109489

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

LC Class. No.: HF1416 / .J43 2004

Dewey Class. No.: 658.8/4

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