Marketing financial services /
Marketing financial services /
edited by Christine Ennew, Trevor Watkins, and Mike Wright.
- 2nd ed.
- Oxford, England : Butterworth-Heinemann, c1995.
- xi, 404 p. : ill. ; 25 cm.
- The Marketing series .
- Marketing series (London, England) .
Includes bibliographical references (p. [378]-397) and index.
0750622474
96102979
Financial services industry--Great Britain.
Bank marketing--Great Britain.
Advertising--Great Britain.
HG186.G7 / M33 1995
332.1/068/8
Includes bibliographical references (p. [378]-397) and index.
0750622474
96102979
Financial services industry--Great Britain.
Bank marketing--Great Britain.
Advertising--Great Britain.
HG186.G7 / M33 1995
332.1/068/8