University of Kabianga

Exploring corporate strategy /

Johnson, Gerry.

Exploring corporate strategy / Gerry Johnson, - 7th ed. - Harlow, Essex, England ; New York : FT/Prentice Hall, c2005. - xxxv, 635 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references and indexes.

0273710176 (pbk. : text only) 9780273710172 (text and cases)

2005277165


Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.

HD30.28 / .J648 2006

658.4/012