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Destination marketing /

Pike, Steven,

Destination marketing / An intergrated marketing communication approach Steven Pike. - USA Elsevier Publishers 2008 - xv,406p.ill.; Includes: Bibliographic references and indexes 21cm

Includes bibliographical references and index.

ISBN: 9780750686495

LCCN: 2015025370

Subjects--Topical Terms:
Tourism--Marketing.

LC Class. No.: HF 5415.125 / .P755 2008

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