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Marketing research :

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - 6th ed. - Upper Saddle River, NJ : Pearson, c2010. - vii, 897 p. ; 28 cm.

Includes bibliographical references (p. 834-873) and index.

ISBN: 9780136094234 0136094236

LCCN: 2009011023

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.

LC Class. No.: HF5415.2 / .M29 2010

Dewey Class. No.: 658.8/3

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