University of Kabianga

Retail marketing /

McGoldrick, Peter J.

Retail marketing / Peter J. McGoldrick. - 2nd ed - London ; New York : McGraw-Hill, c2002. - x, 658 p. : ill. ; 25 cm.

Includes bibliographical references.

0077092503 9780077092504

89013735


Retail trade.
Marketing research.

HF5429 / .M355 1990

658.8/7