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Essentials of marketing :

McCarthy, E. Jerome

Essentials of marketing : A Marketing Strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 12th ed. - New York, Irwin, c2010 - xxxix, 691 p. : ill. (some col.) : 26 cm.

Includes glossary and indexes.

ISBN: 9780070172463

LCCN: 93029973

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P47 2010

Dewey Class. No.: 658.8

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