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Sports marketing /

Fullerton, Sam.

Sports marketing / Sam Fullerton. - 2nd ed. - Boston : McGraw-Hill Irwin, c2010. - xviii, 670 p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780073381114 (alk. paper) 007338111X (alk. paper)

LCCN: 2008051252

Subjects--Topical Terms:
Sports--Marketing.

LC Class. No.: GV716 / .F85 2010

Dewey Class. No.: 796.06/98

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