Moderating focus groups :
Greenbaum, Thomas L.
Moderating focus groups : a practical guide for group facilitation / Thomas L. Greenbaum. - Thousand Oaks, Calif. : Sage Publications, c2000. - xii, 249 p. : ill. ; 24 cm.
Includes index.
Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups.
0761920439 (hardcover : alk. paper) 0761920447 (pbk. : alk. paper)
99006959
Focus groups.
Social sciences--Research.
H61.28 / .G73 2000
001.4/33
Moderating focus groups : a practical guide for group facilitation / Thomas L. Greenbaum. - Thousand Oaks, Calif. : Sage Publications, c2000. - xii, 249 p. : ill. ; 24 cm.
Includes index.
Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups.
0761920439 (hardcover : alk. paper) 0761920447 (pbk. : alk. paper)
99006959
Focus groups.
Social sciences--Research.
H61.28 / .G73 2000
001.4/33