Marketing foundations/
Pride, William M., 1942-
Marketing foundations/ William M. Pride, O.C. Ferrell. - 4th ed. - Boston : Houghton Mifflin, 2011 - xix, 474p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
9780538756372
83083389
Marketing.
HF5415 / .P658 1985
658.8
Marketing foundations/ William M. Pride, O.C. Ferrell. - 4th ed. - Boston : Houghton Mifflin, 2011 - xix, 474p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
9780538756372
83083389
Marketing.
HF5415 / .P658 1985
658.8