University of Kabianga

Marketing foundations/

Pride, William M., 1942-

Marketing foundations/ William M. Pride, O.C. Ferrell. - 4th ed. - Boston : Houghton Mifflin, 2011 - xix, 474p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and indexes.

9780538756372

83083389


Marketing.

HF5415 / .P658 1985

658.8