University of Kabianga

Consumer behavior /

Blackwell, Roger D.

Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 10th ed. - Mason, Ohio : Thomson Business and Economics, c2006. - xlii, 774 p. : ill. ; 29 cm.

Includes bibliographical references and index.

0324271972 (hbk. : student ed.)

2005933698


Consumer behavior.
Marketing research.

HF5415.32 / .E53 2006

658.8/342