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ProfitBrand :

Wreden, Nick.

ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Profit brand Nick Wreden. - London ; Sterling, VA : Kogan Page, c2005. - vii, 240 p. : ill. ; 24 cm.

Includes bibliographical references (p. [227]-233) and index.

ISBN: 0749444657

LCCN: 2005001872

Nat. Bib. Agency Control No.: 013064548 Uk

Subjects--Topical Terms:
Brand name products--Management.
Branding (Marketing)
Marketing.
Relationship marketing.
Customer relations.

LC Class. No.: HD69.B7 / W73 2005

Dewey Class. No.: 658.8/27

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