Principles and practice of marketing /
Jobber, David, 1947-
Principles and practice of marketing / David Jobber. - 6th ed. - London ; New York : McGraw-Hill, [2010] - xxx, 946p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
9780077123307
94040494
Marketing.
Marketing--Case studies.--Europe
HF5415 / .J5 2010
658.8
Principles and practice of marketing / David Jobber. - 6th ed. - London ; New York : McGraw-Hill, [2010] - xxx, 946p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
9780077123307
94040494
Marketing.
Marketing--Case studies.--Europe
HF5415 / .J5 2010
658.8