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Marketing planning

Hollensen, Svend

Marketing planning A global perspective Svend, Hollensen - 2nd ed. - Berkshire McGraw-Hill 2010 - xxiii, 430p.: ill.; Includes bibliographic references and index

ISBN: 9780077127138

Subjects--Topical Terms:
Marketing--planning

LC Class. No.: HF1416 / .H65 2010

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