Global marketing :
Johansson, Johny K.
Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. - 5th ed. - Boston : McGraw-Hill Irwin, c2009. - xix, 662 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
9780071263627
2008039034
Export marketing.
Export marketing--Management.
HF1416 / .J63 2009
658.8/4
Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. - 5th ed. - Boston : McGraw-Hill Irwin, c2009. - xix, 662 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
9780071263627
2008039034
Export marketing.
Export marketing--Management.
HF1416 / .J63 2009
658.8/4