Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 5th ed. - Boston : Prentice Hall, c2010. - xxiii, 683 p. : ill. (chiefly col.) ;
9780132453134
Hospitality industry
Tourism
TX911.3.M3 / K68 2010
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 5th ed. - Boston : Prentice Hall, c2010. - xxiii, 683 p. : ill. (chiefly col.) ;
9780132453134
Hospitality industry
Tourism
TX911.3.M3 / K68 2010