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Entertainment marketing & communication:

Sayre, Shay

Entertainment marketing & communication: Selling branded performance, people, and places Shay Sayre - Upper saddle river Pearson 2008 - xxii,489pgs, ills Includes: references and indexes

ISBN: 20092714

Subjects--Topical Terms:
Enterainment event
Amusements
Tourism
Recreation

LC Class. No.: GV 188.3 / .U6529 2008

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