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Strategic market planning :

Abell, Derek F.,

Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond. - Englewood Cliffs, N.J. : Prentice-Hall, c1979. - xii, 527 p. : ill. ;

ISBN: 013851089X :

Subjects--Topical Terms:
Marketing
Marketing

LC Class. No.: HF5415.13 / .A24

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