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Services marketing :

Lovelock, Christopher H.

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th ed. - Boston : Pearson education Limited, c2011. - 648 p. : ill., map ;

ISBN: 9780273756064

Subjects--Topical Terms:
Marketing
Professions
Service industries
Customer services

LC Class. No.: HF5415.13 / .L5883 2011

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