Normal view MARC view ISBD view

Marketing management :

boyd,haper .w

Marketing management : a strategic decision-making approach / Harper W. Boyd, Orville C. Walker Jr.John W. Mullins - 4th ed. - New York : McGraw-Hill, c2002 - xxii, 533 p. : ill. ; - Mcgraw-Hill/Irwin series in marketing .

ISBN: 00711223075

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.13 / .M352324 2002

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)