Consumer behavior & marketing strategy /
Peter, J. Paul.
Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. - European ed. - New York : McGraw-Hill Irwin, c2010. - xv, 526 p. : ill. ;
9780256225297
Consumer behavior.
Marketing.
HF5415.3 / .P468 2010
Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. - European ed. - New York : McGraw-Hill Irwin, c2010. - xv, 526 p. : ill. ;
9780256225297
Consumer behavior.
Marketing.
HF5415.3 / .P468 2010