Managing marketing in the 21st century :
Capon, Noel.
Managing marketing in the 21st century : developing and implementing the market strategy / Managing marketing in the twenty-first century Developing & implementing the market strategy Noel Capon, Roy Capon ; with James Mac Hulbert. - Bronxville, N.Y. : Wessex Inc., 2009. - xxxii,592p.: ill. ;inclu.index 28 cm.
Includes bibliographical references and index.
9780979734441
Marketing--Management.
HF5415.13 / .C264 2009
Managing marketing in the 21st century : developing and implementing the market strategy / Managing marketing in the twenty-first century Developing & implementing the market strategy Noel Capon, Roy Capon ; with James Mac Hulbert. - Bronxville, N.Y. : Wessex Inc., 2009. - xxxii,592p.: ill. ;inclu.index 28 cm.
Includes bibliographical references and index.
9780979734441
Marketing--Management.
HF5415.13 / .C264 2009