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Marketing strategy: Planning and Implementation

Walker, Orville C.

Marketing strategy: Planning and Implementation Orville c. walker,Harper w.boyd, jean- claude larreche - 3rd ed. - Boston burr ridge irwin mcGraw-Hill 1992 - xxiii,393p.: ill;index

ISBN: 97780071168472 0071168478

Subjects--Topical Terms:
Marketing- manegement

LC Class. No.: HF 5415.13 / .W249 1992

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