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Marketing strategy: Text and Cases/

Ferrell,O.C

Marketing strategy: Text and Cases/ O.C. Ferrell ... [et al.] - United State of America Cengage learning c2014. - xxvi, 587 p.: ill. ; 25cm.

Includes bibliographical references and index

ISBN: 9781285170435

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Text and Cases

LC Class. No.: HF5415.13 / .F47 2014

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