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INTERDISCIPLINARY APPROACHES TO PRODUCT DESIGN,INNOVATION,&BRANDING IN INTERNATIONAL MARKETING/

SWAN SCOTT K

INTERDISCIPLINARY APPROACHES TO PRODUCT DESIGN,INNOVATION,&BRANDING IN INTERNATIONAL MARKETING/ K.SCOTT SWAN - 1ST EDITION - UK EMERALD GROUP PUBLISHING LIMITED - xi,339;p.: ill.:

includes index

ISBN: 9781781900161

Subjects--Topical Terms:
Branding (Marketing)
Export marketing
Product design

LC Class. No.: HF 5415.1255 / .S93 2012

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