University of Kabianga

Marketing Management (Record no. 10824)

MARC details
000 -LEADER
fixed length control field 00644nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230921052654.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230921b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292092621
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Transcribing agency LC
Modifying agency UoK
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number K68 2016
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER PHILIP
9 (RLIN) 197
245 ## - TITLE STATEMENT
Title Marketing Management
Remainder of title Learning Full Circle for Marketing, Management , Business Communication, Intro to Business, and MIS
250 ## - EDITION STATEMENT
Edition statement 15th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent 714p
Other physical details Ill;
500 ## - GENERAL NOTE
General note Includes,index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name PHILIP KOTLER
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 21/09/2023 DONATION   HF5415.13 K68 2016 00026581 21/09/2023 21/09/2023 General Collection