University of Kabianga

BASIC MARKETING RESEARCH: (Record no. 10837)

MARC details
000 -LEADER
fixed length control field 00658nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230925044938.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230925b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781133188544
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Transcribing agency LC
Modifying agency UoK
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.2
Item number .B76 2014
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BROWN TOM .J
9 (RLIN) 231
245 ## - TITLE STATEMENT
Title BASIC MARKETING RESEARCH:
Remainder of title CUSTOMER INSIGHTS AND MANAGERIAL ACTION
Statement of responsibility, etc. TOM J BROWN
250 ## - EDITION STATEMENT
Edition statement 8TH ED
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. AUSTRALIA
Name of publisher, distributor, etc. CENGAGE
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent XXVI,478P.:
Other physical details ILL.;
500 ## - GENERAL NOTE
General note INCLUDES INDEXES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CUSTOMER INSIGHTS AND MANAGERIAL ACTION
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name SUTER, TRACY A
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name CHURCHILL, GILBERT A
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Date last seen Price effective from Koha item type
    Library of Congress Classification     Main Campus Library Main Campus Library 25/09/2023 Educate Yourself (Donation)   HF 5415.2 .B76 2014 25/09/2023 25/09/2023 General Collection