University of Kabianga

Marketing Management/ (Record no. 11084)

MARC details
000 -LEADER
fixed length control field 00571nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240802091719.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240802b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332557185
040 ## - CATALOGING SOURCE
Original cataloging agency lc
Transcribing agency lc
Modifying agency UoK
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K68 2016
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 197
245 ## - TITLE STATEMENT
Title Marketing Management/
Statement of responsibility, etc. Philip Kotler and Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 15th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. India
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. c2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi,756p.:
Other physical details ill;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 02/08/2024   HF5415.13 .K68 2016 00026865 02/08/2024 02/08/2024 General Collection