University of Kabianga

Marketing communications : (Record no. 1852)

MARC details
000 -LEADER
fixed length control field 01853cam a22004334a 4500
001 - CONTROL NUMBER
control field 6104071
003 - CONTROL NUMBER IDENTIFIER
control field UoK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180911152856.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160303b xxu||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004006939
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA4X7626
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 012873475
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749442654
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749442651
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier NLGGC
System control number 263001776
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm54805978
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)54805978
035 ## - SYSTEM CONTROL NUMBER
System control number (NNC)6104071
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .S65 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 85.40
Number source bcl
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P. R.
Fuller form of name (Paul Russell),
Dates associated with a name 1957-
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title an integrated approach /
Statement of responsibility, etc. P R Smith & Jonathan Taylor.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Sterling, VA :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 696 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Source of heading or term gtt
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication en marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Taylor, Jonathan,
Dates associated with a name 1956-
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0416/2004006939.html">http://www.loc.gov/catdir/toc/ecip0416/2004006939.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type
948 1# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
Series part designator, SPT (RLIN) 20070314
b (OCLC) c
c (OCLC) rad1
d (OCLC) MPS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Collection code
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 03/03/2016 3 HF5415.123.S652004 20096958 01/12/2020 04/10/2019 03/03/2016 General Collection  
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 03/03/2016   HF5415.123.S652004 20096710 03/03/2016   03/03/2016 General Collection  
    Library of Congress Classification     Sotik Campus Library Sotik Campus Library General Stacks 20/03/2019   HF5415.123 .S65 2004 20096957 20/03/2019   20/03/2019 General Collection Non-fiction
    Library of Congress Classification     Town Campus Library Town Campus Library   14/02/2019   HF5415.123 .S65 2004 20096956 14/02/2019   14/02/2019 General Collection Non-fiction
    Library of Congress Classification     Town Campus Library Town Campus Library   14/02/2019   HF5415.123 .S65 2004 20096737 14/02/2019   14/02/2019 General Collection Non-fiction
    Library of Congress Classification     Town Campus Library Town Campus Library General Stacks 04/03/2019   HF5415.123 .S65 2004 20096959 04/03/2019   04/03/2019 General Collection Non-fiction