University of Kabianga

Marketing research (Record no. 2871)

MARC details
000 -LEADER
fixed length control field 00541nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field UoK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180911155139.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160401b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471552542
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Transcribing agency LC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .A25 1995
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker,david A.
245 ## - TITLE STATEMENT
Title Marketing research
Statement of responsibility, etc. David A.Aaker
250 ## - EDITION STATEMENT
Edition statement 5th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley and Sons
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent xvi,783p:.
Other physical details ill.
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, V.
710 ## - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Day,George S.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 01/04/2016   HF5415.15.A14 1995 00008218 01/04/2016 01/04/2016 General Collection