Global marketing (Record no. 3440)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00399nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132610902 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .H65 1998 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollensen, Svend |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing |
| Remainder of title | A market-responsive approach |
| Statement of responsibility, etc. | Svend Hollensen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Prentice Hall |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi,604p.: ill.; |
| Other physical details | Includes bibliographic references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Campus Library | Main Campus Library | General Stacks | 14/04/2016 | HF1416 .H65 1998 | 20096965 | 14/04/2016 | 14/04/2016 | General Collection |