University of Kabianga

Marketing research / (Record no. 4144)

MARC details
000 -LEADER
fixed length control field 01429cam a22003854a 4500
001 - CONTROL NUMBER
control field 14361055
003 - CONTROL NUMBER IDENTIFIER
control field UoK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180911161026.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060502s2007 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006046457
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA664487
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 013517036
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126517916
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm68373549
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)68373549
Canceled/invalid control number (OCoLC)70764701
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Transcribing agency LC
Modifying agency LC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .A14 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 10 - TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc. David A. Aaker, V. Kumar, George S. Day.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 774 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, V.,
Dates associated with a name 1957-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0814/2006046457-b.html">http://www.loc.gov/catdir/enhancements/fy0814/2006046457-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0814/2006046457-d.html">http://www.loc.gov/catdir/enhancements/fy0814/2006046457-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0814/2006046457-t.html">http://www.loc.gov/catdir/enhancements/fy0814/2006046457-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 27/04/2016 Unes Bookstore 1770.00   HF5415.2 .A14 2007 00014631 27/04/2016 27/04/2016 General Collection