University of Kabianga

Advertising as communication / (Record no. 6120)

MARC details
000 -LEADER
fixed length control field 00742nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180920083214.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 880701r19881982enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 88018516
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415027810 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .D89 1982b
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dyer, Gillian.
245 10 - TITLE STATEMENT
Title Advertising as communication /
Statement of responsibility, etc. Gillian Dyer.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 1982
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 230 p. :
Other physical details ill. ;
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Studies in culture and communication
500 ## - GENERAL NOTE
General note Originally published: London ; New York : Methuen, 1982.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 215-226) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 20/09/2018 Gabby   HF5821 .D89 1982b 00021035 20/09/2018 20/09/2018 General Collection