Normal view MARC view ISBD view

Marketing research / (Record no. 78)

MARC details
000 -LEADER
fixed length control field	01459cam a22003854a 4500
001 - CONTROL NUMBER
control field	14361055
003 - CONTROL NUMBER IDENTIFIER
control field	UoK
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20180911144205.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	060502s2007 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2006046457
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number	GBA664487
Source	bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number	013517036
Source	Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788126517916
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)ocm68373549
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)68373549
Canceled/invalid control number	(OCoLC)70764701
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	BAKER
--	UKM
--	C#P
--	YDXCP
--	DLC
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.2
Item number	.A21983 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8/3
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
245 10 - TITLE STATEMENT
Title	Marketing research /
Statement of responsibility, etc.	David A. Aaker, V. Kumar, George S. Day.
250 ## - EDITION STATEMENT
Edition statement	9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Hoboken, NJ :
Name of publisher, distributor, etc.	Wiley,
Date of publication, distribution, etc.	c2007.
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, 774 p. :
Other physical details	ill. ;
Dimensions	27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Kumar, V.,
Dates associated with a name	1957-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Day, George S.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Contributor biographical information
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/enhancements/fy0814/2006046457-b.html">http://www.loc.gov/catdir/enhancements/fy0814/2006046457-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Publisher description
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/enhancements/fy0814/2006046457-d.html">http://www.loc.gov/catdir/enhancements/fy0814/2006046457-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Table of contents only
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/enhancements/fy0814/2006046457-t.html">http://www.loc.gov/catdir/enhancements/fy0814/2006046457-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ocip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type

Holdings
Source of classification or shelving scheme	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Shelving location	Date last checked out
Library of Congress Classification			Main Campus Library	Main Campus Library	29/10/2015	Unes Bookstore	1770.00		HF 5415.2 .A21983 2007	00014221	29/10/2015	29/10/2015	General Collection
Library of Congress Classification			Main Campus Library	Main Campus Library	29/10/2015	Unes Bookstore	1770.00		HF 5415.2 .A21983 2007	00014222	29/10/2015	29/10/2015	General Collection
Library of Congress Classification			Main Campus Library	Main Campus Library	29/10/2015	Unes Bookstore	1770.00		HF 5415.2 .A21983 2007	00014225	29/10/2015	29/10/2015	General Collection
Library of Congress Classification	Not For Loan	Non-fiction	Sotik Campus Library	Sotik Campus Library	29/10/2015	Unes Bookstore	1770.00		HF 5415.2 .A21983 2007	00014219	29/10/2015	29/10/2015	General Collection	General Stacks
Library of Congress Classification		Non-fiction	Sotik Campus Library	Sotik Campus Library	29/10/2015	Unes Bookstore	1770.00		HF 5415.2 .A21983 2007	00014220	29/10/2015	29/10/2015	General Collection	General Stacks
Library of Congress Classification		Non-fiction	Town Campus Library	Town Campus Library	29/10/2015	Unes Bookstore	1770.00		HF 5415.2 .A21983 2007	00014218	29/10/2015	29/10/2015	General Collection
Library of Congress Classification		Non-fiction	Town Campus Library	Town Campus Library	29/10/2015	Unes Bookstore	1770.00	1	HF 5415.2 .A21983 2007	00014223	15/02/2020	29/10/2015	General Collection		29/01/2020
Library of Congress Classification		Non-fiction	Town Campus Library	Town Campus Library	29/10/2015	Unes Bookstore	1770.00		HF 5415.2 .A21983 2007	00014224	29/10/2015	29/10/2015	General Collection