University of Kabianga

Principles and practice of marketing / (Record no. 8589)

MARC details
000 -LEADER
fixed length control field 00753nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191028073706.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191028b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077107086
040 ## - CATALOGING SOURCE
Transcribing agency lc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code e------
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .J5 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jobber, David,
245 10 - TITLE STATEMENT
Title Principles and practice of marketing /
Statement of responsibility, etc. David Jobber.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. [2004]
300 ## - PHYSICAL DESCRIPTION
Extent xxxiv, 942 p. :
Other physical details ill. (some col.) ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Non-fiction Town Campus Library Town Campus Library General Stacks 28/10/2019 HF5415 .J5 2004 00023030 28/10/2019 28/10/2019 General Collection