University of Kabianga

Mass communication theory : (Record no. 9125)

MARC details
000 -LEADER
fixed length control field 01912nam a22003737a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210819075328.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210303b ||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013949097
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 016547531
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285052076
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1285052072 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency lcc
Language of cataloging lcc
Transcribing agency uok
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90
Item number .B285 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baran, Stanley J.,
Relator term author.
245 10 - TITLE STATEMENT
Title Mass communication theory :
Remainder of title foundations, ferment, and future /
Statement of responsibility, etc. Stanley J. Baran, Dennis K. Davis.
250 ## - EDITION STATEMENT
Edition statement Seventh edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Stamford, CT :
Name of producer, publisher, distributor, manufacturer Cengage Learning,
Date of production, publication, distribution, manufacture, or copyright notice [2015]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2015
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 408 pages ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Cengage series in mass communication and journalism
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 371-396) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Philosophy.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Davis, Dennis K.,
Relator term author.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Cengage series in mass communication and journalism.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 03/03/2021 gabby 1 P90 .B285 2015 00024397 10/11/2021 03/11/2021 03/03/2021 General Collection
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 19/08/2021 gabby 1 P90 .B285 2015 00024434 05/10/2021 29/09/2021 19/08/2021 General Collection
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 16/01/2023 gabby   P90 .B285 2015 00026464 16/01/2023   16/01/2023 General Collection
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 16/01/2023 gabby   P90 .B285 2015 00026463 16/01/2023   16/01/2023 General Collection