University of Kabianga
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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextTextPublication details: New York : Prentice Hall, c2009.Edition: 5th edDescription: xxi, 614 p. : col. ill. ; 27 cmISBN:
  • 9780273716860 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 650.072 22
LOC classification:
  • HD30.4 .S28 2009
Contents:
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HD30.4 .S28 2009 (Browse shelf(Opens below)) Available 00018265
General Collection Main Campus Library General Stacks HD30.4 .S28 2009 (Browse shelf(Opens below)) Available 00018266
General Collection Main Campus Library HD 30.4 .S28 2009 (Browse shelf(Opens below)) Available 20094013
General Collection Main Campus Library HD 30.4 .S28 2009 (Browse shelf(Opens below)) Available 00011751
General Collection Main Campus Library HD 30.4 .S28 2009 (Browse shelf(Opens below)) Available 20094069

Includes bibliographical references (p. 561-572) and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

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